Hedgehog advocates bully McDonalds

Hedgehog advocates have successfully bullied McDonalds to change its McFlurry product packaging.

Hedgehogs humble McDonald’s

For five years, hedgehog advocates claim that McDonalds McFlurry containers must be redesigned because hedgehogs stick their heads in, get stuck, and eventually die. Starting this month, the wide-mouth lid is being reduced in size.

“This is excellent, it is long overdue news,” said Fay Vass, chief executive of the British Hedgehog Preservation Society. “We have been in touch with McDonald’s about this problem for over five years and are delighted that they have at last solved the problem.”

McDonald’s said in a statement the design change had resulted from pressure from the society which prompted “significant research and design testing” to develop new packaging.

Rather than a campaign (e.g. “Give a hoot, don’t pollute”) to educate consumers not to litter because it harms wildlife and the environment, the British Hedgehog Preservation Society instead targeted the McDonalds corporation.

The source of the problem is not McDonalds. The source of the problem is careless human behavior. Once again, people fail to take responsibility for their own actions. Apparently, the BHPS figured it’s easier to shame a corporation into spending money to change packaging than changing the behavior of 6 billion humans.

Roland Reinhart is an interactive marketing professional who is concerned about how companies handle personally identifiable information. His observations can be found at Chaos365.com and AdMadMan.com.

©2006 Roland Reinhart. All Rights Reserved.